Meta apparently sold enough smart glasses last year that more brands want in on the action. Reebok, for example, which previously partnered with a smart eyewear company called Lucyd to make audio glasses, now has a new pair of smart-ish audio glasses geared toward people who need prescriptions. And unlike previous Reebok smart glasses, you don’t need to be cycling or bass fishing to feel normal while you’re wearing them.
The six new frames, which are a part of the Reebok Optical collection, ditch the sporty look of previous glasses and support prescriptions, progressive lenses, bifocals, and blue-light lenses. They’re similar to recently released smart eyeglasses from Meta, though there’s no camera, which Lucyd says is intentional. “No are you recording?” conversations. No venue restrictions. No awkwardness,” is how Lucyd is marketing the camera-less design.
This generation also brings a few new features to the equation, including a smart hinge that can automatically power the glasses on or off, a new touch-based UI for controlling the glasses and launching the voice assistant, accepting calls, controlling volume, and better audio over the previous version.
The new Reebok glasses are pretty light, weighing about 1.2 ounces, or about 34g, which means they’re 20% lighter than the Lucyd Lyte glasses released last year. There’s also “slim sizing” on two of the models, which is meant for “narrow-faced adults and young adults.” I’ve reached out to confirm which models have this option and will update this post when I know more.
Even if Reebok’s new glasses aren’t the most exciting out there, the fact that they’re making smart eyewear that’s meant to appeal more to the masses says a lot about the space right now. Clearly, tech and apparel brands are seeing a lot of opportunity right now, and something tells me the market is about to get crowded very quickly. The new Reebok collection is available for $250, and we will update this post with availability when we know more.
