According to a report by former WSJ reporter Jessica Lessin, Apple's long-rumored stand-alone TV service will supposedly allow viewers to skip over commercials.

While commercial skipping has been available as a feature from the likes of Dish Network, networks have gone after and often crushed services into bankruptcy or caused them to retract said feature. Lessin says Apple has pitched media executives on a "premium" version that would still pay networks for its losses.


The proposed deal would likely see Apple's product augment your cable provider's traditional set-top box and possibly work similarly to Microsoft's upcoming Xbox One. A recently granted patent it seems would allow Apple to swap in different content, like music, during commercial breaks.

How Apple plans to incorporate this service is unclear. Besides, you know, the fact that Apple has yet to release an actual television product other than the Apple TV, which the rumored device/service might just end up being anyway. [Jessica Lessin]