Can I get a "What What?" Why? Because I don't understand this at all. See, these are some sort of plastic skins for your Roomba and allow you to dress your robotic vacuum cleaner up in your favorite collegiate colors or some sort of freakish eye pattern that will give your children nightmares.
To add freakiness to freakiness, you can also upload your own images and create custom Skins—no perversity, though: they check censor that stuff. The skins cost about $20.
Product Page [iRobotSkins]