Sony gets into Bed with a Bunch of Italian Master Craftsmen - and this is the Result

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Illustration for article titled Sony gets into Bed with a Bunch of Italian Master Craftsmen - and this is the Result

Last month's Salon di Mobile (note to non-Italian speakers: that's a Furniture Fair, nothing to do with cellphones) in Milan played host to a Sony booth. The reason? The Japanese company has been working on a collaboration with a bunch of master craftsmen from Lombardy, where Sony's design concepts were made into (beautiful) reality by these Italian furniture makers.

The "piece" above is a laser-engraved coffee table with built-in projector and there are another nine in the gallery below, aimed at, say Sony, "creating a pleasant relation among human, product and space." If you say so, sunshine. From marble-based speakers to leather-upholstered chairs with surround sound, all is here. Enjoy and think of all the big cheeses at Sony, whose homes are now probably full of these one-offs that no one will ever get a sniff at.

Illustration for article titled Sony gets into Bed with a Bunch of Italian Master Craftsmen - and this is the Result
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Illustration for article titled Sony gets into Bed with a Bunch of Italian Master Craftsmen - and this is the Result
Illustration for article titled Sony gets into Bed with a Bunch of Italian Master Craftsmen - and this is the Result
Illustration for article titled Sony gets into Bed with a Bunch of Italian Master Craftsmen - and this is the Result
Illustration for article titled Sony gets into Bed with a Bunch of Italian Master Craftsmen - and this is the Result
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Illustration for article titled Sony gets into Bed with a Bunch of Italian Master Craftsmen - and this is the Result
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Illustration for article titled Sony gets into Bed with a Bunch of Italian Master Craftsmen - and this is the Result

Sony Design Center in partnership with Master Lombard artisans: Europe [Sony Press Release]

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DISCUSSION

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"Now listen designers. We need something that makes our products look less...less... What's the word I'm looking for here?"

"Evil, sir?"

"Yes, less evil, exactly."