The Thor: Ragnarok poster being used to market the film in Western markets was already fantastic (as was the version featuring extra Jeff Goldblums), but South Korea’s promotional art is a thing of utter beauty and a nod to the country’s history.
Fitting in with Ragnarok’s plot that pits Thor and the Hulk against one another in the gladiatorial ring, South Korea’s poster is a tribute to Gim Hong-do’s classical “Sangbak” painting from the late 1700s.
In Gim’s original painting, a group of men have gathered to watch a wrestling match, the country’s national sport:
“Sangbak” is an iconic piece of South Korean history and the painting’s reimagining—for a Thor movie—is pretty damn cool.
