HBO Now, the new standalone version of HBO that doesn’t require a cable subscription, is finally here. The app launches exclusively on Apple devices—iPhones, iPads, and the Apple TV to be specific—so if you have one of those then legal, non-moocher, cable-free HBO is just a few taps away.
Unlike just stealing HBO credentials from your parents or partner, HBO Now costs $15 a month, but also helps you foster the delusion that you are truly a Good Person who pays for content, and not at all a thief. And if you sign up this month, you’ll get a free 30-day trial. Just enough time to see the beginning but not the end of this season’s Game of Thrones.
For now, the HBO app is exclusive to iOS but there are some ways around it. Once you download the HBO Now app on your iPhone, iPad, or Apple TV and sign up, you can also watch on any computer at HBONow.com. And if you don’t have an iOS device but you do have Cablevision’s Optimum Online, you can buy it through that and then just watch on the website.
Obviously the app will be coming to other places eventually (one can only assume Android, Xbox, and nearly every set-top box, much like HBO Go), but for now it’s iOS, Cablevision or nothing. But even with those artificial and temporary constraints, the days of HBO without the cable are finally here.