This is absolutely crazy. There’s a Swedish invasion at the Apple Campus in Cupertino, waiting for Steve Jobs to come. They are employees of the SVT TV channel—the Svenska equivalent to the BBC—broadcasting live now—to Sweden. Here’s why:
Dear Steve Jobs,
We at SVT (the Swedish public service broadcaster) would like to ask you a favor. Below is a description of our SVT Play application. And to the right you can see all the Swedes who are eagerly awaiting its approval. So please Steve, hurry up and approve our app.
We have tried to simplify the approval process as much as possible for you. Just press the green button below and record a video of yourself saying “JA” (that’s “yes” in Swedish, pronounced “yah”).
Come on, Steve, Sweden is waiting. Say JA!
Sincerely,
SVT, Sweden
Apparently, it is not a joke. They want their video application—check out the video demo in the gallery—to be approved, and they figured out that this would be the fastest way to do it.
Click to viewThey are broadcasting live now. Yes, the Swedes are nuts, which is why I love them. [Dear Steve Jobs]
