In the hard-edged world of international marketing, you do not want to put your boys at risk when trying to beam your message to millions via Bluetooth. Swisscom, a Swiss telecomm (hence the name), is working on remote controlled planes that will fly over concerts, malls, and battlefields, beaming down advertising messages to the surging crowd. And we are here as on a darkling plain/ Swept with confused alarms of struggle and flight," is right, friends. The war against our anti-marketing instincts just got kicked up a notch.
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