Reboot: Puma and Yves Béhar Spend Three Years Designing Super-Green Shoebox
It’s hard to imagine something as simple as the shoebox being completely overhauled. But Puma and Fuseproject have done just that, in a design that will completely transform the brand’s supply chain—saving millions in electricity, fuel, and water. “Rethinking the shoebox is an incredibly complex problem, and the cost of cardboard and the printing waste…
