Target Will Match Amazon's Prices All Year Long

Illustration for article titled Target Will Match Amazon's Prices All Year Long

What's not ideal for Target is you walking into one of their local stores, testing all of the camcorders, and then buying your pick on Amazon because it's almost inevitably cheaper there. That's called showrooming, and Target isn't taking that guff anymore. If possible. Please?


To combat the problem Target is turning its holiday price-matching policy, which started in November and ended on December 16, into a permanent fixture. The company will now match online prices from retailers like, Wal-Mart and Best Buy. That way, if you're already in a Target anyway, you can get what you want at the lowest price without having to wait or risk shipping damage.

Best Buy had a similar price matching promotion for 20 online retailers that will run through January 31, and Target's biggest competitor, Walmart, price matches against other physical stores, but not online sellers. [USA Today]

Photo: Patrick Hoesly/Flickr



Here's the reason I will still shop at Amazon: taxes. This might not mean much when you're buying a book or a CD or a toy but it means A LOT when I'm buying a new computer or something that's reasonably expensive, and the cumulative effect is pretty significant. I probably save close to two hundred dollars a year in taxes by shopping at Amazon, as my state does not have sufficient contacts with Amazon to force them to collect sales tax. I do realize that I'm supposed to self-report and pay the taxes myself, but I'm supposed to do a lot of things that I don't, and I imagine the percentage of people who do that particular thing is rather low. If Target matched prices and added an additional 6.5% I'd never shop anywhere else.