The 13-inch Retina MacBook Pro Just Got $200 Cheaper

Illustration for article titled The 13-inch Retina MacBook Pro Just Got $200 Cheaper

Apple just cut the price of the 13-inch MacBook Pro with Retina display. You can now pick one up for $1,500—$200 less than the original starting price of $1,700.


That means that the basic 13-inch Retina Pro—with 128GB of storage—is now slightly more wallet friendly. For $1,700, the same price as the old entry-level model, you can now get a spec bump providing 256GB of storage and a new, faster 2.6GHz processor.

That's not all! Its bigger brother, the 15-inch Retina Pro, is also getting a shot in the arm: the base, $2,200 model will now feature a 2.4GHz i7 chip, while the top-end $2,800 behemoth will pack a 2.7GHz i7 processor and 16GB of RAM standard.

Finally, the 13-inch MacBook Air with 256GB of storage now starts at $1,400.



Why doesn't Apple want you to compare specs? Why did Apple (Tim Cook) officially actually state the words (rather than hiding the specs) "specs don't matter?"

Because they don't want you to know that a laptop with these same specs costs you not $1,700 but $700 from any other laptop maker.

Knocking $200 off a laptop that's overpriced by $1000 is not a story - it's certainly not going to make Apple's unprecedented profits (over $120B out of the economy, in cash, in their bank account) start to dwindle. You know what they say about a fool and their money... the more people Apple convinces to be foolish ("Don't compare specs!"), the greater their customer base will grow. Some people even believe spending more is a bragging right.

Idiocracy is a lot closer than 2505.