The Daily Will Start Charging From Next Week

If you've been enjoying News Corp's iPad newspaper The Daily up until now, you better get your credit card ready—next week, they'll start charging for it. $40 for an annual subscription, folks. [The Telegraph]

DISCUSSION

frankurd
Arggh! there goes a...snake a snake!

Was this always part of the plan, or did they realize that their 'free' model was unsustainable? I'm assuming this was just part of the plan. Lure people in by offering a free service and then when they are hooked, start charging them.