These no-name personal video players keep coming out of the woodwork, with the latest model to crop up being the et970 from ATLMultimedia. Like most of the others out there, the et970 has a 20GB hard drive, a 3.5-inch LCD screen, plays back and records MPEG-4 video files, and can double as a digital video recorder when attached to a television. No details on when this might hit stores.