Is it balls? Is it a vagina? Is it balls in front of a vagina? These are the questions the internet is asking after Airbnb revealed its new logo to the world in a puzzling webcast today.

The "Bélo" (NOT MAKING THIS UP), as Airbnb refers to the mark "internally" (NOT MAKING THIS UP), is supposed to reflect the "hierarchy of decisions" that users make when booking a place to stay. But for most of us, it just reflects genitalia.

So which genitalia-made-for-sharing do you see, sexually frustrated internet user? Or maybe it's just a hug, ever think about that?