So you’re selling a car on Craigslist. You’re probably planning to take a few photos in your driveway and write some generic descriptions. “Runs good,” you’ll say. “Daily driver.” Amateur. Real Craigslist Pros film their car ads with drones.

Take Django Greenblatt-Seay, for instance. He’s trying to offload his old 2002 Ford Taurus, and knew lazy photos just wouldn’t be enough to seal the deal. Using some high end cameras, a drone, and audio from a 1987 Ford Taurus ad, Django created a masterpiece of private party used car sales. Just watch it.

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The bar has been raised, friends. The bar has been raised. [Craigslist via FastCompany]