This "Smart" Ring Is Another Reason to Never Trust Kickstarter Videos

Illustration for article titled This "Smart" Ring Is Another Reason to Never Trust Kickstarter Videos

With $880,998 in funding, well exceeding its $250,000 asking price, Ring was a smart device that was meant to Bluetooth control everything in your life—except that it doesn't. Not by a longshot.


We debunked the thing outright as soon as it showed up on Kickstarter in March, but that didn't stop thousands of backers from signing up for the product and who are now probably regretting that $269 monetary decision. YouTube user Snazzy Labs breaks down every facet of the ring, and why it's such a terrible, terrible waste of money.

For one, this thing is waaaaay overpriced. As I write this, I have a $200 smartwatch slinging Google Now notifications straight to my wrist. A Bluetooth ring shouldn't even be nearly as close in price unless it can also do my taxes. Second, as Snazzy Labs points out, this thing is massive. I mean kids playing Pretty Pretty Princess wouldn't even want anything to do with this chrome monstrosity. This is all multiplied by the fact that the software is equally as bad with Snazzy Labs referring to it as "comically unusable" with a success rate of about five to ten percent.

Comparing the real thing to the Kickstarter video is also a comedic exercise in itself. This thing was really supposed to do it all, and it doesn't even come close.

Kickstarter isn't all bad. In fact, there are many, many, many great ideas that deserve every single cent they raise, but products like this (and others like it) just make it harder for everyone involved. It makes it harder for legitimate products to earn trust, and it jades Kickstarter supporters who may have been burned one too many times to take a risk on some other seemingly lofty pitch.

If anything, this just serves as another warning. Kickstarters are not preorders, and false advertising can run rampant. Crowdfund responsibly. [YouTube via Reddit]



Dr.Nemmo and his time-travelling submarine


Do you have any money around? Go to a broker, invest on some company you know/like. With time and luck you could get your money back and you'll help support the economy, something that never happens with kickstarter.

"Oh, but sometimes I get the product !" you might say. Well, if I'm a bank and I invest money on someone's company I want my money back plus interests, or, part of the company. With Kickstarter you don't get one or the other. If I give you money to run YOUR business, I don't want a promise; I need some guarantee. In the real world if you ask people for money and you give nothing in return you get either a) your posessions seized or b) a couple of broken legs.

If you need to buy a certain product, make sure that the product is a real product. You shouldn't buy the promise of having the product, unless it's a known company. (If you buy an iPhone from Apple, you are 99% certain that you'll get an iPhone).

Unscrupulous people ruin any chance that kickstarters can be useful.

The same thing happens with ebay; I used to buy a lot of stuff from that site, but these days I get 1) Fake products from people advertising real products 2) People who triple the value of the product with unmentioned shipping costs and 3) shoddy chinese products.

So, I'm not risking my money anymore on the possibility of buying a product. I'd rather have the product on my hand, working, following the regulations even if that means paying more taxes.