Uber needs to establish itself as the dominant company in the market in order to stay alive long term. Because once the regulatory battles have been won, the real fight begins. In fact, Uber has already started to wage their version of ride-share guerrilla warfare.

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Under the internal codename Operation SLOG, Uber is ordering and canceling the rides of competing companies and attempting to poach employees through coordinated schemes. And once a given company “wins” it’s a pretty safe bet that they’ll begin to act like any of the legacy transportation companies.

Which is to say, you can assume that a company like Uber will embrace regulations and try to keep the so-called new disruptors at bay. This time, we’ll get to see the timeline where the jitney cabs won. And I’m guessing it won’t necessarily be everything its boosters were hailing it to be.

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Images: Circa 1910s jitney in New York via Library of Congress