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Verizon Is Killing the Throttling Plan Everyone Hated

Illustration for article titled Verizon Is Killing the Throttling Plan Everyone Hated

Verizon was supposed to start data throttling people who used its grandfathered unlimited data plan today, but guess what? It's not going to do that anymore!

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The telecom company released a statement explaining its about-face:

Verizon is committed to providing its customers with an unparalleled mobile network experience. At a time of ever-increasing mobile broadband data usage, we not only take pride in the way we manage our network resources, but also take seriously our responsibility to deliver exceptional mobile service to every customer. We've greatly valued the ongoing dialogue over the past several months concerning network optimization and we've decided not to move forward with the planned implementation of network optimization for 4G LTE customers on unlimited plans. Exceptional network service will always be our priority and we remain committed to working closely with industry stakeholders to manage broadband issues so that American consumers get the world-class mobile service they expect and value.

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This plan was only ever going to impact five percent of Verizon's unlimited users, so it's not like this change is going to be a huge boon for most Verizon customers. It is a good sign, though, that the company is taking feedback, and is aware that throttling is never a popular tactic. [GigaOM]

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DISCUSSION

thetomatoisreal
Mr.TomatoGoto

I have AT&T's unlimited plan from back way then and I still have subsidizing phones every two years. My internet can be pretty unreliable at times, so I rely on my unlimited data to do stuff while my internet either fixes itself or is rebooting after I restarted the modem. I am not a heavy data user like some people, but it's nice to know when my internet goes out and I am listening to internet radio on my phone that I won't have to worry about using up allocated data or being charged extra.

To add, I only have AT&T for my cell phone, my landline is covered by MagicJack (really good deal) and my internet isn't under them either, so yeah.

Remember when phone companies used to boast their unlimited plans like no tomorrow? Man, that was around the time the first iPhone came a' knocking.