Verizon Is Killing the Throttling Plan Everyone Hated

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Verizon was supposed to start data throttling people who used its grandfathered unlimited data plan today, but guess what? It's not going to do that anymore!

The telecom company released a statement explaining its about-face:

Verizon is committed to providing its customers with an unparalleled mobile network experience. At a time of ever-increasing mobile broadband data usage, we not only take pride in the way we manage our network resources, but also take seriously our responsibility to deliver exceptional mobile service to every customer. We've greatly valued the ongoing dialogue over the past several months concerning network optimization and we've decided not to move forward with the planned implementation of network optimization for 4G LTE customers on unlimited plans. Exceptional network service will always be our priority and we remain committed to working closely with industry stakeholders to manage broadband issues so that American consumers get the world-class mobile service they expect and value.


This plan was only ever going to impact five percent of Verizon's unlimited users, so it's not like this change is going to be a huge boon for most Verizon customers. It is a good sign, though, that the company is taking feedback, and is aware that throttling is never a popular tactic. [GigaOM]