Black Friday Is Almost Here!
The Inventory team is rounding up deals you don’t want to miss, now through Cyber Monday. Click here to browse!

Why Sony's Howard Stringer Has One of the Hardest Jobs in the World

Illustration for article titled Why Sonys Howard Stringer Has One of the Hardest Jobs in the World

Fortune's profile-cum-appraisal of Howard Stringer and his efforts to reform Sony paints a fairly bleak picture. Stringer's got some solid ideas, but implementing them sounds like a nightmare, and the future—even in his hopeful forecast—is alarmingly hazy.

Advertisement

The buzz around Stringer's ascension has always been that he would bring an assertive, brasher management style to the company, which would allow him to enact the sweeping reforms the company needs. The problem is, his new ideas often fall on deaf ears, and he's finding getting anything done plainly difficult. The piece is a great read on the whole, but doesn't see a clear way forward for Stringer, or Sony. Hence, this sad passage:

The real test of Stringer's game plan is a product that doesn't even exist yet, isn't a machine, and has no code name. It is a kind of omnibus web-based software platform that will use the power of the Internet to connect the company's rich library of content and devices, creating a multimedia experience for customers that actually rewards them for buying multiple Sony products and services.

Advertisement

In other words, Sony need to become Google and Apple, all at once, in about a year. Good luck, Howie! [Fortune via Chris Anderson]

Share This Story

Get our newsletter

DISCUSSION

talldudefrombrazil-old
TallDudeFromBrazil

Sony got to big. It has far too many products lines, which leads to poor branding and no focus.

The problem of selling every single kind of gadget is that you will compete with specialized companies on every single front, and they WILL outplay you eventually.

They have to decide and focus on a few key areas (Gaming, Content & Media Distribution, Notebooks ) and just sell the rest.