I remember people laughing at Nintendo’s blue ocean strategy, where they said they were going to go after the untapped sections of the game market like the elderly.
Well if the Sedgebrook Retirement Community in Chicago, IL is a good indicator of Blue Ocean’s success, then they are definitely onto something cause these geriatrics are hooked. Most notably with Wii bowling, which is set have it’s own 20-person tournament.
I bet you Sedgebrook has the highest number of grandkids coming to visit as well. I know I would have went to see my Grandparents more if they were going to try and rock me at Wii Sports. Love you Gram & GP.
Nintendo console has officially gone geriatric [DailyTech]
