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Women Control Gadget Buying Regardless of Who Controls the Remote

Illustration for article titled Women Control Gadget Buying Regardless of Who Controls the Remote

From a Sex and Electronics article: "Women buy 57% of consumer electronics (to the tune of about $80B), but influence 90% of all CE purchases." I find those numbers shocking.

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But I am not married. The figures are from CEA and Best Buy respectively, and were presented at a panel at CES on Sex and Electronics and how to design gadgets for women. Their list of how to improve gadgets for women are incidentally not all that different from a list of improvements that all gadget makers need to adhere by, regardless of the stereotypical sex their marketing team is targeting in sales.
[Fast Company]

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DISCUSSION

Its says "influence". As a woman, I am going to hazard a guess at the the typical scenario they mean. The gadget purchase may be the mans idea, but she is probably the one to shop and compare. Guys tend to be impulse buyers on big ticket items (they want immediate gratification) and ladies tend to shop around. He decides what, and she decides where, when and how.