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Yahoo! Launches Consumer Electronics Brand. Why?

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Yahoo! has licensed their name to a company called Diamond Electronics to produce these rather ghastly bits of co-branded consumer electronics—two home theater systems and three DVD players. On the upside, most of the products are very cheap—on the downside, most of the products look like they were designed by someone who spent their entire life watching a black-and-white version of Yellow Submarine. It’s high-falootin’ brand dilution! My money says that Google will not be answering Yahoo!’s foray into consumer electronics with products of their own.

Lots of pictures and descriptions from the press release follow. Bulbous plastic bits of varying chromeness ahead—be warned.

The top image is the YHT-650, one of the home theater systems:

YHT-650 Home Theater System:

Style, performance and innovative features set the stage for this advanced Home Theater System. Dolby Pro Logic II, DTS, and 5.1 Surround Sound audio complement the progressive scan function and 16:9 (widescreen) and 4:3 (normal) viewing aspect ratios. Digital amplification and DivX(r) Certification highlight the truly inspired design. With a suggested retail price of $269, the YHT-650 supports DVD-, DVD-R-, DVD-RW-, CD-R-, CD-RW-, MP3-, JPEG-, Kodak playback- and DivX(r)-media.

This is the YHT-600, the cheaper home theater system. Notably, it was also the only design that doesn’t cause instant termination of pregnancy upon viewing by expecting mothers:

YHT-630 Home Theater System: With a suggested retail price of $199, the YHT-630 is a compact, 210-watt Home Theater System. The easy on-screen set-up menu delivers all the benefits of progressive scan DVD video, complemented with advanced audio technology. Digital amplification and DivX(r) certification provide amazing performance. The YHT-630 offers unusually polished styling at its modest price point and plays DVD-, DVD-R-, DVD-RW-, CD-R-, CD-RW-, MP3-, JPEG-, Kodak playback- and DivX(r)-media.

These three are DVD players. I’m not even going to bother putting up stats. I think the blood from your eye sockets speaks for itself.

Set phasers to “Dweeb.”

Remember the nostalgia for a fake ’50s in the ’80s? We thought it was over, too.

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