• By matt buchanan
    Jan 28, 2008 1:05 PM 17,230
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    How to Revive HD DVD: A $2.7 Million Super Bowl Ad!

    Resuscitate an Ailing Format for Dummies. Step 1: Deny you're sick. Step 2: Fire Sale! Step 3: Profit Buy a 30-second Super Bowl spot for $2.7 million. Step 4: Profit.

    Interestingly, the Blu-ray ballers won't be posting their own spot since they weren't able to cobble one together in time. Instead, they just offered this barb from BDA chair Andy Parsons: "Running a Super Bowl ad is not likely to convince consumers that HD DVD will win the format war." Pointy! [TG Daily]


    Send an email to matt buchanan, the author of this post, at matt@gizmodo.com.