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PETA Coughs Up $1 Million Reward For Artificial Meat

PETA doesn't mind if you eat meat; they just want that meat to not be from a dead animal. The organization cares so much about this that they've offered up a $1 million prize to the first scientist that can create meat that's "sufficient to market in at least 10 U.S. states at a price that is competitive with then-prevailing chicken prices." In essence, fake meat.

There are upsides to this, such as engineering extra vitamins and nutrition into meat so you don't have to eat vegetables AT ALL if you don't want to. Or take out some of the fat and bad stuff for you. Or in PETA's own smug, condescending words, "consumers who can't get enough cholesterol and saturated fat in their diet could indulge their cravings without harming animals." [PETA via Wired Science via DVICE]

5:30 PM on Tue Apr 22 2008
By Jason Chen
6,116 views
113 comments

Comments

  • Wouldn't it be cheaper to use real meat?

    Or how about use that 1 million for something useful?

  • $1 million wont even cover basic research and admin costs.

    Waste of time, not unlike PETA themselves.

  • Isn't fake meat just called tofu?

    PETA = People Eating Tasty Animals. Right?

  • Image of Kaiser-Machead Kaiser-Machead at 05:47 PM on 04/22/08 *

    Only hypocrites protest eating meat, only to eat vegetable-based foods that's processed to taste exactly like the thing they're trying not to eat. Guilt-free meat? Yeah? Well, how do you know what that meat-like product tastes like anyway?

  • Image of weatherman weatherman at 05:48 PM on 04/22/08 *

    Can't they just take the leftovers from the DARPA program?

  • "consumers who can't get enough cholesterol and saturated fat in their diet could indulge their cravings without harming animals."

    I'm a consumer with cravings for meat. And I satisfy that craving without harming animals... I let other people do that for me.

  • Image of 92BuickLeSabre 92BuickLeSabre at 05:50 PM on 04/22/08 *

    a) I'm gonna guess that anyone who could pull this off and/or has the resources to pull this off has and/or will be able to make significantly more than $1M.

    b) Otherwise, I'm totally on board with PETA's clever strategy of attracting innovation and customers by immediately and directly insulting anyone who might be interested.

    "Come help us, you fat jackass!"

  • Of course, if PETA was honest with themselves, they would give that money to Hormel. SPAM has been around for a very long time.

    SPAM = Shitty Piece of Artificial Meat

    right?

  • You figure PETA members would be the all organic types. I'll take my real, free range, hormone free chicken. Thanks.

  • @wheatieboy: I think they meant fake meat that tastes like meat (ie. good)

  • The Space Merchants (1952), a must read by Frederick Pohl and C. M. Kornbluth, describes a world that is at least partially fed by a fast growing, possibly cancerous, organ named Chicken Little that is regularly trimmed of its newest, most tender, growths. A slice of Chicken Little and a gulp of alkaloidal Coffiestâ„¢ makes for a great breakfast!

  • I don't trust scientists to engineer food that is actually healthy. I think most "health supplements" on the market are hardly better than snake oil and a lot of them do more harm than good.

  • Lets hope it doesn't have the consistency of a hot dog O.o. . . . UGGGHHH!! That gives me the chills.

  • I trust cows more than I trust scientists.

  • I never understood the whole point behind PETA. Is it because they believe that all animals have souls? Do they realize that plant life is as much as a living organism as animals? Or is it because they can't hear the carrots scream when they take a bite out of it?

  • I'm 99% certain that Hamburger in a Can contains no actual meat...

  • Remember margarine? What good did a man made substitute for butter do?

  • @Yeebles:
    I grew up with margarine and for awhile I thought it tasted better than butter... I'm all grown up now and have since learned the error of my ways.

  • what a bunch of baloney

  • SHUT UP PETA! sounds interesting though... but why do they have to be so mean?

  • Image of zenpoet zenpoet at 06:08 PM on 04/22/08 *

    Pam Anderson.

    PETA, you can paypal that to me. Thanks.

  • "If it ain't broke, don't fix it..."

  • Oh PETA, your zany antics always amuse. I'd turn that $1 Million into 10,000 Kobe steaks. Juicy.

  • they say that we can eat this new fake meat to continue our cholesterol and saturated fat needs... but since this is all stuff created in a lab, wouldn't they leave that nasty shit out?

  • I love meats, and I am not a fan of PETA, but I don't have a problem with engineering fake meats.

    The problem is that chickens are almost as perfect a meat-generating system as anything we're going to devise. They don't even have a fully centralized nervous system.

    Fake Kobe steaks cheaper and more readily available than real kobe could be a win, however.

  • oops i mean bologna.

    How does PETA feel about other animals killing animals for food...

    wait a minute, I don't give a shit

    Pass the bacon please.

  • SOYLENT GREEN IS PEOPLE!

    ITS PEOPLE!

  • i cant believe i was the first person to write that

  • Image of frigg frigg at 06:18 PM on 04/22/08 *

    If someone is able to farm "meat" on metal fences -- pulsating, cell-dividing, blood-enriched, flesh -- I seriously doubt that the PETA people are going to embrace it any more than Pear Audio accepts a double-blind test. PETA's hatred of meat goes beyond the killing of complete animals. The harvest and consumption of disembodied mammals - what's proposed here - is not going to make meat eaters out of any diehard vegans anytime soon.

  • why is everyone so against it? Pastoral agriculture is one of the main sources of global warming , having a proper alternative would reduce deforestation for grazing and reduce starvation because all the crops are going to the cows!

    so much for ecomodo guys!!!

  • Astounding that every comment in here is so vitriolic about PETA. They use sensational tactics to try and get people's attention and reduce cruelty to animals. Is that an aim we should be opposed to?

    Yes, it's easy and fun to mock someone who's strident, but y'all sound like your CPUs are run on raw beef or something and you feel personally attacked.

  • I've been a vegetarian for five years and PETA has always pissed me off. I personally don't care whether or not people eat meat. In PETA's case, there are plenty of polite, responsible ways to try to convince people to go meat-free, but PETA always goes with the method that will offend and piss off the most people. They make all vegetarians and vegans look like smug zealots more concerned with a baby cow than starving human children.

  • "they just want that meat to not be from a dead animal"

    Ok, I say someone do this...carve off a slab or two off a living cow, but not enough to kill it. Voila! Meat of the same standards as all that meat from dead cows, without the killin'! Sure, we might have a bunch of amputee cows running...um...lying around, but at least they're not dead!

  • @ripfire4: That's always been my stance, but they'll try and tell you it's ok to eat plants (also living organisms) because they have no brain function. I say if you're going to eat something living, you're going to eat something living. There's no difference.

    @zan: Yes I feel personally attacked, because as a human being, it's our natural habit to eat animals. We're #1 on the food chain and the dominant species on Earth. PETA and vegans in general have no right to an opinion at all because they are simply wrong and a poor representation of human beings.

  • @yougottabekidding:
    Someone should just put a horse head in Ingrid Newkirk's bed until they get the message. We like meat :c) Well.. maybe not horse meat.. On second though, that may not be a good idea.

  • I thought that they have been eating fake meat for years...

    Just save yourself the problems, and just give the money to me. I need a new rifle for elk hunting anyhow.

  • "...and I begged:
    angel of the lord, what are these tortured screams? and the angel said unto me: these are the cries
    Of the carrots. the cries of the carrot. you see, reverend maynard, tomorrow is harvest day, and to
    Them, it is the holocaust. and I sprang from my slumber drenched in sweat with the tears of one million
    Terrified brothers and roared: hear me now, I have seen the light. they have a consciousness! they
    Have a life! they have a soul. damn you! let the rabbits wear glasses. save our brothers. can I get an
    Amen. can I get a haleluia. thank you, jesus.

    This is necessary.
    Life feeds on life."

  • Image of male roof blower (CFB) male roof blower (CFB) at 06:37 PM on 04/22/08 *

    [io9.com]

    Well, they are already working on this. Funny, though, just adding the letters PETA to the article completely changes the attitude of the responses.

  • Image of 92BuickLeSabre 92BuickLeSabre at 06:37 PM on 04/22/08 *

    @zan: Actually, as someone who has been an activist for causes irrelevant to this discussion, the tactics are enough. I have no problem with the cause itself, even if I personally think they interpret "cruelty" so broadly as to be a ridiculous, if not simply inaccurate.

    Absolutely some of their tactics have utilized the press to embarrass public figures into changing their ways - but little of that work required their most sensationalist tactics. In fact, their best work relies on essentially undercover ops and investigative journalism.

    The sensationalism is just a form of collective narcissism that just makes a joke out of social justice movements as a whole.

    They are the single-issue equivalent to the college kids waving signs for everything from Mumia to Composing while they threw rocks in Seattle a few years ago. What the hell were they even yelling about? And how in the world was that the most effective way to get their message across?

    Poor strategic action turns off the mainstream and demeans and diminishes the power of organizing, protests, marches, and political action. It makes everyone who is angry and carrying a sign seem like a radical nutjob detached from people's real lives.

    And it really pisses me off.

  • A step closer to Soylent Green.

  • I should start an anti-peta group called, SAP-EM.

    Save
    A
    Plant-
    Eat
    Meat

    "Because plants have feelings too."

    or

    "Because, broccoli SUX!"

  • Why not culture blobs of meat-like proteins in the lab, give it meat-like flavoring then market that?

  • I just read the actual article. I don't believe they are trying to create fake meat. They are trying to reproduce meat without killing animals. In other words, actual meat. I haven't eaten meat in over twenty years and this concept truly disgusts me. Enough is enough, PETA.

    I must say that some of you need to do your research. It's a fact that cows are the cause of the majority of greenhouse gases. Other animals don't belch and fart as much.

  • It's a single-celled protein combined with synthetic aminos, vitamins, and minerals. Everything the body needs.

  • Image of frigg frigg at 06:46 PM on 04/22/08 *

    @Nintenboy01: Hello Tofurky!

  • @zan:
    The problem here is that organizations like PETA finance (though not publicly) criminal organizations like the ALF. Also, I'm all for not being unneccesarily cruel to animals, but if the PETA folks had their way, all animals would have the same rights as people. That is: not locked up, able to do whatever they feel like.

    If animals don't obey the laws, could we then jail them?

    If this were a simple matter of "stop animal cruelty, then I'd be fine with it, but that's just the little bit of reason that they use in order to introduce all their crazy.

  • at the very mention of the name "PETA", even most animal lovers cringe. I used to think they were what they said they were, until I found out they were against me having my dog (whose ridiculously spoiled). Yet they KILL more animals than most would even guess.
    Even good causes can go too far.
    [www.petakillsanimals.com]

  • I think this is really funny. I don't eat meat, and probably wouldn't even if it didn't come from an animal, but this reminds me entirely of an episode of Eureka. Anyone else think of this?
    [www.recapist.com]

  • @Smivey: Which is why we need to eat more cows, more quickly.

  • Image of frigg frigg at 06:55 PM on 04/22/08 *

    @zan: you don't have to hate PETA to make fun of them. I'm actually amused by some of their antics, but that wouldn't stop me from mocking them which, I would imagine, even the members of PETA itself would agree is our civic duty.

  • @Smivey:
    "It's a fact that cows are the cause of the majority of greenhouse gases."

    So by killing them and eating them, we're helping to save the planet. Thank you for providing us with a good justification to kill them.