For many of us, cellphone shopping really means choosing between the major smartphone brands—but for those of us looking at a broader range of devices and plans, Amazon has developed a new site to help make the process easier.

Amazon Wireless offers services like:

•Easy shopping for cell phones and service wireless plans without rebate hassles
•Shopping by carrier, phone feature, price, color and brand
•The ability to purchase a phone and take advantage of upgrade benefits
•Free Two-Day Shipping on a broad selection of phones from AT&T and Verizon Wireless
•Bestseller lists, detailed product descriptions and customer reviews.

The site currently offers a selection of around 130 phones (it's in beta), but right off the bat the fact that carriers are limited to AT&T and Verizon really limits the usefulness of the service. Still, it is another resource worth checking out if you are shopping around. [Amazon Wireless]

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