The Xbox One has a new advert starring Breaking Bad's Aaron Paul. Standard. But what is strange is that as he shouts "Xbox On" near its start, consoles around the world are firing up.

It seems that—perhaps unsurprisingly—the voice command triggers the machine's Kinect voice/motion sensor, activating the console. People have been taking to Twitter to complain:

Redditors have also noticed the issue, but most seem to find it amusing or bemusing rather than irritating. Which is probably the correct reaction. Microsoft are yet to issue a statement. [BBC]