The summer is drawing to a close, but there’s still time to catch some rays, get a glowing tan, and smell like extra crispy fried chicken. Kentucky Fried Chicken—or KFC as it likes to be called now—is giving away tubes of sunscreen that make you smell like you’ve slathered yourself in the Colonel’s secret 11 herbs and spices. That’s a good thing, right?
In addition to protecting its customers from the harmful effects of too much sun exposure, this bizarre promotion is clearly an effort by KFC to turn sunbathers, swimmers, and everyone at the beach into walking subliminal advertisements for the chain’s fried fast food.
In one way, it’s genius. In another way, it sounds utterly disgusting. But whatever you feel about the promotion, just make sure you don’t lick your fingers after applying the sunscreen—it’s not edible.
You don’t need to buy anything to snag one of the limited edition tubes, you just need to head on over to KFC’s website and cough up all of your personal details, including a shipping address. And if you miss out, you can probably have the same experience by just smearing real fried chicken all over your body before heading to the beach. It will also give you an opportunity to get real friendly with the local seagulls.