Snapchat recently announced that it was getting ads, and it's followed through on that promise, with the first paid-for ephemeral advertisements landing this weekend. However, I'm not so sure that Snapchat's made good on its promise for its ads to be 'non-creepy', since horror film Ouija was the first subject.

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The ads slotted in among users' Stories, meaning that they didn't get push notifications for the ads. The horror-film clip also wasn't targeted at particular users, so from that perspective, Snapchat's managed to fulfil its anti-creepiness mandate. Whether or not it can justify its $10 billion valuation with short movie trailers remains to be seen. [Buzzfeed]