Image by Josh Hallett

Next fall you might be watching Thursday Night Football on Twitter, according to Bloomberg. Apparently the social network has won the rights to stream Thursday night NFL games online. We’re having a very hard time picturing what this looks like.

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The newswire claims that Twitter won out in a bidding war against Verizon, Yahoo, and Amazon. Facebook was apparently also in the running, but is said to have dropped out of discussion last week.

It’s not clear at all how the set-up will work. It could lean on Periscope, I guess? Or... something else? We’re really not sure.

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Update: Bloomberg is now reporting that the broadcast could happen in Twitter’s recently launched Moments tab, where it may be accompanied by other behind-the-scenes content. Though it’s not yet clear how much the deal went for, the NFL charges a boatload of money—NBC and CBS both paid about $45 million per game for five Thursday match-ups in 2016 and 2017.

We’ve reached out to Twitter for comment, and will update if we hear back.

[Bloomberg]