Illustration for article titled 15 Weeks: The Role Sound Plays in the Media Landscape

This coming spring 2014 semester I will, again, be teaching my course on the role of sound in the media landscape at the Academy of Art in San Francisco.


The class meets Wednesdays from noon until 2:50pm. There are 15 weeks in all, running from January 29 through May 14 (there's no class on March 19). The course is divided roughly into thirds. The first third is about listening, the second third (“Sounds of Brands”) is about how companies and products use sound to define themselves in the market, and the final third (“Brands of Sounds”) is about how sound-related companies (music social networks, record labels), people (musicians, bands), and products (headphones, record albums) define themselves. In the Academy of Art’s catalog (online at, the course goes by the title “ADV 499-30: Special Topics: Sound Branding.”

This PDF summarizes the syllabus.

Previous posts about the course are collected at under the “sounds-of-brands” tag.

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