70% of Kindle Owners Are over 40?

Illustration for article titled 70% of Kindle Owners Are over 40?

The Official Amazon Kindle Forum has a thread called the "Average Kindle Owner's Age." Someone counted up all 1,387 responses and found that 70% of respondents were over 40.


Keep in mind, the data is by no means scientific. There were no controls in the polling process, meaning that it's quite possible for the average Kindle Forum reader to be over 40 (or something exactly the opposite), while the average Kindle buyer is of a complately different age group.

Still, it's a staggering number that's tough to completely write off as fictional. Kindles are obviously successful in their niche, but for most gadgets to take over the mainstream, they need to have a level of universal appeal that, sadly, supports tweens, mid-20s jerks such as myself and all those 40-year-olds who just CLAIM to be in their 30s during anonymous online polling. [Kindle Culture via Gear Diary]


I know a lot of people over 40 who are huge fans of the Kindle. I think it is because it is that demographic who reads more. I used to work at a bookstore and I'd say the average age of our customers definitely skewed older. Without making a value judgment about it, older people definitely read more. So for them, buying a Kindle makes sense. I know my mom really wants one. But for younger people, who don't read that much to begin with, it would make less sense to shell out that much money for something they don't do that often.