Lego is bringing something other than kids shows to the small screen with a Reality TV show for 2015. Jill Wilfert, Lego's vice-president of global licensing and distribution states that Lego is:
Exploring some reality competition show formats, which is new for us: the idea of becoming a Master Builder is something we think could be quite resonating.
You will continue to see us in this entertainment and content space. We are working on a new property that will launch with a TV series in 2015, and we are focusing on having real interactivity.
I can only speculate that this show would be similar in format to Hell's Kitchen, but instead of displaying their prowess as chefs among a slew of expletives, Lego fans from around the globe will compete in building competitions trying to win a job as a Lego Master Builder.
The success of such an idea mostly depends on the audience that they are going to try to pull. If they staff the show with artists/builders who are well versed in Lego and who are actually going to build things that are exciting, massive or just cool, it could be a hit. I think even people that aren't into Lego would watch that. If this is a television show about kids building mostly shit, I think they are probably out of luck.
Title Lego TV by Chris McVeigh
You're reading Leg Godt, the blog with the latest Lego news and the best sets in the web. Follow us on Twitter or Facebook.