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Advertising During The Simpsons More Expensive on Hulu than TV

We'll laugh at this headline in the not so distant future, but for the first time, buying a 30-second ad during a Fox broadcast of The Simpsons costs less than buying the same ad on Hulu.

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Television broadcast ads during The Simpsons cost $20-$40 per thousand viewers. On the web, the rate jumps to $60.

Shows like The Simpsons and CSI are now commanding higher ad rates on Hulu and TV.com than on television. It's a byproduct viewers being twice as likely to recall web ads than TV ads, according to Neilsen. (Which I would argue is a byproduct of Hulu showing us far fewer ads.)

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But before we all declare TV dead, remember that Hulu has only 37 seconds of ads per "30-minute" show while a Fox broadcast includes a whopping 9 minutes of sales pitches. So there's still technically more money in TV, which will change as soon as Hulu begins cramming 9 minutes of ads into each program.

Lots more on the story here: [Bloomberg via PCWorld]

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DISCUSSION

bustedchain
bustedchain

"So there's still technically more money in TV, which will change as soon as Hulu begins cramming 9 minutes of ads into each program."

I don't think that means what you think that means. I think it means that it will change when Hulu begins cramming 6 minutes or less of ads into each program.

The point wasn't wrong, but the threshold is much lower.

Hopefully HULU won't go this direction though. Hulu is great for catching up on something you missed, failed to record, or otherwise couldn't watch the first time.