An abandoned French subway station was turned into the set of Prometheus

We now live in an era when gonzo viral marketing runs the risk of being more intriguing than the film it's designed to promote. In Paris, the Saint-Martin stop (which has been unused for 73 years) on the Metro's Line 9 was transformed into the extraterrestrial architecture of Prometheus, giving passengers a glimpse of Gigeresque Hell on their daily commute. I hope this set sticks around for years, an artifact of film promotions past, sort of like the Space Jam website.

G/O Media may get a commission

up to 70% off

Lenovo Spring Clearance

Deals on deals
Take up to 70% off at Lenovo's Spring Clearance sale, including a wide range of laptops, monitors, and tablets. Take an extra 15% off with the promo code.

Buy at Lenovo

Use the promo code CLEARANCE2023

Advertisement

[Minutebuzz via Adweek]