To promote the upcoming installment of The Ring saga, Sadako 3D, advertisers have been driving a giant version of scary videotape girl Sadako Yamamura around the Shibuya neighborhood in Tokyo. Behold a movie monster that has absolutely no business being the size of an ice cream truck.
To get slightly autobiographical for a moment, years ago a sketch comedy troupe I was involved with wrote a sketch called “Big Vampire,” wherein we examined how the Dracula legend loses its sexiness, subtlety, and overall luster when a vampire is the size of the Chrysler Building. So yes, this truck advertisement is giving me flashbacks to both A.) that skit; and B.) my schematics for a C.H.U.D.-themed Thanksgiving Day Parade float I submitted to Macy’s years ago (never heard back about that).
Also, the Sadako 3D public relations team deserves a slap on the back for cobbling together the most awesomely oddball ad campaign in recent memory.
https://gizmodo.com/ringus-sadako-will-crawl-out-of-your-television-in-3d-5884393
Just check out the Ringu street performers at left and this hilarious baseball game promotion. Evil girls who live in VHS cassettes — they’re just like us!
https://gizmodo.com/watch-the-rings-creepy-demon-girl-throw-the-first-pitch-5905900
BONUS #1: More Ringu-inflected goofballery.
https://gizmodo.com/japanese-tv-show-pranks-unsuspecting-victim-with-a-haun-5799733
BONUS #2: Eddie Murphy, the progenitor of awkward truck advertising.
[Via Fearnet and Bi-Furious/Reddit]
