Apple Might Have a Tough Time With That iTV Name

Illustration for article titled Apple Might Have a Tough Time With That iTV Name

The story's been repeated before, most recently with the iPad: Apple dreams up the perfect product name, said product name is already spoken for, Apple buys/cajoles said name anyhow. But the rumored iTV may have to follow a different script.


If iTV is the name Apple wants for its rebranded Apple TV—and it would certainly look nice on the marquee next to iPod, iPhone, and iPad—they're going to have to contend with the real ITV, one of the UK's oldest and largest broadcasters. According to The Mirror—not exactly the paper of record, but still—ITV is already lining up its legal case in the event Apple pulls the iTV trigger. According to a "channel insider:"

"You only have to look at recent problems with the iPhone 4 to see not everything Apple produces is gold dust. We all take our ITV brand very seriously and we'll do everything in our power to protect it."

Curiously, iTV was also Apple's original name for Apple TV, though it's possible they changed it for these very trademark reasons. Either way, it's reason enough to expect that while iTV may well be Apple's internal, even preferred, name, they're an ocean away from being able to actually call it that. [Mirror via The Next Web]



1) If you have an iAnything, you probably copied the iMac, and shut up. (Yes, I know that not everyone did, such as Cisco's iPhone, and that this company is different).

2) iTV was the original name for the device, in 2008. If you made your product after that, you infringed on their name.

3, and most importantly: Broadcasting != Set Top Box. These are two completely different products, and the lawsuit will be dropped because of that.

God I hate these stupid, frivolous lawsuits.