Apple Responds to Microsoft's Laptop Hunter Ads

If you thought Microsoft's laptop hunter ads (1, 2, 3) were catty, check out Apple's response.


"A PC is no bargain when it doesn't do what you want," Apple spokesman Bill Evans says. "The one thing that both Apple and Microsoft can agree on is that everyone thinks the Mac is cool. With its great designs and advanced software, nothing matches it at any price."

Kitty no likey! Reeow! [Business Week via MacRumors]


Andy "What?" M-S

Style? +Apple.

Price? +PC.

So far, so good.


Does my PC do what I want? My cheap Acer notebook does everything I want, and well. Granted, I'm not a heavy-duty gamesplayer or into killer photography.

Reliability? My son's Macbook Pro has been in the shop twice (video problems and hard disk troubles) in the time he's owned it, which is less than the time I've owned my Acer. Mine, which gets hauled 5-10 miles a day by bicycle and/or bus, has never skipped a beat.

I'm currently in law school, and the majority of students here use a PC-based notebook running Vista. A wide variety of the critters. I know of two people who have had problems with their PC notebooks. I know of three Mac users with problems, out of a vastly smaller population. This does not persuade me that Macs are more reliable. They may once have been. No more.

Viruses? My son is fond of telling me that Macs don't get viruses (he doesn't bother with antiviral software on his), to which I reply that the smaller population has made them a less attractive target, and that once the population grows—oooops. Wait. What was that? a Mac botnet?

Macs have got style, something PC-builders have failed at sadly (which is cooler? The new Dell thin mint or the Mac Air?) but competition has pressed PC folks toward reliability in a way that the Apple monopoly hasn't. Apple, relying on cool, has no competitors, in any meaningful sense—but any PC-builder has all the other PC-builders *plus* Apple.