Microsoft Marketing Team Now Exclusively Advised By Internet Commenters (But It Works!)

Illustration for article titled Microsoft Marketing Team Now Exclusively Advised By Internet Commenters (But It Works!)

You've heard it before, and it's true: Macs are more expensive than PCs. There's not much more to say about that! Unless, of course, you have a vested interest in casting Apple as elitist.

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In this, the most directly anti-Apple ad of Microsoft's 'I'm a PC' campaign, Microsoft sets up an experiment: a focus group of prospective computer shoppers is given a set amount of money—in this case $999—to buy a computer. Any remaining cash the members have they can keep.

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Predictably, our perky protagonist, desiring a 17-inch screen, went with a $700 PC from Best Buy. And why not? The 'equivalent' (read: 17-inch) Apple product could have cost her twice as much, and $999 would have left her stuck with a last-gen product anyway. Likewise, if she had listed in her requirements 4GB of RAM, a Blu-ray drive, a built-in card reader, or anything at all that doesn't come stock in a 13-inch white MacBook, she would have had to buy a PC.

Microsoft told the WSJ that not a single focus group member chose a Mac, but even the most devout Apple fanboy could have predicted this outcome; the arbitrary terms of the ad had Apple competing in a market they don't even have a product for. The 'experiment', as it were, doesn't actually prove anything, nor does it need to; this, like any good ad campaign, is about crafting an image for you or your competitors—something it manages deftly in a time when money is on everyone's mind. [BoingBoing Gadgets]
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DISCUSSION

I wonder how much HP paid to be the computer de jour?