Ashley Madison Built an App Called "What's Your Wife Worth"

Illustration for article titled Ashley Madison Built an App Called Whats Your Wife Worth

Another day, another revolting revelation from the Ashley Madison hack. This time, the Daily Dot reports that Ashley Madison executives were excited about an app their team built. It was called “What’s Your Wife Worth,” and it’s pretty much exactly what it sounds like.

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Based on a 2013 email exchange between Ashley Madison CEO Noel Biderman and Avid Life Media’s VP of creative, Brian Offenheim, the app would let users post pictures of their wives and invite others to rate them—both on a scale of one to 10 and with actual dollar amounts. Offenheim sent some mockups to Biederman, who replied “This is really good.”

Illustration for article titled Ashley Madison Built an App Called Whats Your Wife Worth
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Thank God the company abandoned the plan sometime between then and 2014, when an employee told the execs that the app was “horribly developed.” It’s unclear if his use of the word “horribly” referred to the unfinished Android app itself or the terribly misogynistic concept.

See more details on this terrible idea over at the Daily Dot.

[Daily Dot]

Screenshots via Daily Dot / Ashley Madison


Contact the author at adam@gizmodo.com.
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DISCUSSION

donewiththissite
Done With This Site

Not to far a stretch to expect the natural next step from an app that rated your wife would be the ability to say “Hey, since you don’t want to fuck your wife, can I?”