Coors Light Invents Cold Activation Window: Cancer Cured, World Peace Ensues
First, it was the wide-mouthed can. Then, it was a can that changed color when it was cold. Most beers, most companies, most icons, heck, most gods would’ve stopped by now. But Coors Light went and changed the world again. They created a 12-pack case with a tiny opaque window that turns transparent in cool…
