Warner Bros. has an interesting program that they've recently expanded a bit—mail in an old DVD movie along with $5 to swap it for the newer, Blu-ray version. After mulling it over, I think I like the idea.

It's $5 to upgrade most titles (some run a few bucks more)—titles I really would rather rewatch in HD because, to be honest, all of my SD DVDs have looked a lot less appealing since upgrading the old home theater system. There are shipping charges and up to a two-month turnaround, but if you exchange 7 or more movies, at least the shipping is free.


Only 90 titles are offered at the moment, which, to be fair, surely has at least a touch of correlation with the fact that Warner Bros still doesn't have their entire catalog released in BD. But premium titles, like the Batman films, are off the table.

I mean, I think the deal is OK. Warner Bros. isn't doing charity work here, but they're not completely insulting us, either.

But where I think the deal could be very appealing is if you were to pick up used WB DVDs for a buck or two, then mail them in, scoring yourself a $7 BD movie rather than spending double that or more.


Now, I'm too lazy to enact such a plan. But maybe you're not.

Either way, how do you feel about the offer? [WB]