Tivo PowerWatch Program Sells Detailed User Info to Advertisers
Tivo’s been selling data about people’s viewing habits—what shows and commercials they watch (or skip), when they pause, fast-forward, rewind and so on—to advertisers for around a year. Now they’re adding personal info to the Chex Mix of ratings data they sell: age, income, marital status and ethnicity. https://gizmodo.com/dvrs-screw-up-nielsen-commercials-now-rated-too-308126 The sample size will be 20,000…