Choose Your Own Apple CEO Adventure

PublishedDecember 24, 2008

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Future, Cupertino — After a long and fruitful tenure as CEO, Steve Jobs steps down in early 2009 to fanfare and industry fawning. Apple needs a new leader. It's time to choose your own adventure.

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Much deliberation and coin tossing goes on in the back rooms of Apple. Their board of directors choose a person who they strongly believe can lead Apple into its next phase of growth, a person who can, at the very least, match Steve Jobs' product development whip cracking, if not his outsized public persona.

The board chooses...

• Jonathan Ive, Apple's Senior Vice President of Industrial Design. Turn to page 10.
• Phil Schiller, Apple's Senior Vice President of Worldwide Product Marketing. Turn to page 11.
• Tim Cook, Apple's Chief Operating Officer. Turn to page 12.
• Bill Gates, Super Rich Dude. Turn to page 13.
• Yourself, Super Poor Dude. Turn to page 14.

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