Future, Cupertino — After a long and fruitful tenure as CEO, Steve Jobs steps down in early 2009 to fanfare and industry fawning. Apple needs a new leader. It's time to choose your own adventure.
Much deliberation and coin tossing goes on in the back rooms of Apple. Their board of directors choose a person who they strongly believe can lead Apple into its next phase of growth, a person who can, at the very least, match Steve Jobs' product development whip cracking, if not his outsized public persona.
The board chooses...
• Jonathan Ive, Apple's Senior Vice President of Industrial Design. Turn to page 10.
• Phil Schiller, Apple's Senior Vice President of Worldwide Product Marketing. Turn to page 11.
• Tim Cook, Apple's Chief Operating Officer. Turn to page 12.
• Bill Gates, Super Rich Dude. Turn to page 13.
• Yourself, Super Poor Dude. Turn to page 14.
*$13 for 48 AA, $12 for 48 AAA, $8 for 20 AAA, $8 for four 9V batteries
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DISCUSSION
Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world? - Steve Jobs to John Sculley
Sculley should get it because everyone deserves a second chance.