CMF is officially expanding its repertoire of products with the CMF S&M, the company’s first series of milk cart—I mean, Bluetooth speakers.
As CMF’s tease last week suggested, it’s now in the wireless speaker game with not one but two speakers in different sizes. The smaller speaker is the S, which CMF describes as “grab-and-go” and is meant for bringing to the park or the beach (or presumably your school cafeteria). The M, on the other hand, is larger and meant for at-home listening and may fit comfortably in your refrigerator door. There’s obviously a weight difference here: the S weighs 334g while the M weighs almost double, clocking in at 604g.
With that size difference, there’s also a difference in audio quality. CMF says the S comes with a single 45mm driver and two passive radiators, while the M has two drivers, a woofer, and a tweeter. Based on that, I’m expecting a fairly drastic difference in the sound between the two, but it’s hard to know for sure until you hear for yourself. Surprisingly, both have the same max battery life of 18 hours. Neither contains any dietary calcium to my knowledge.
CMF says both models will have AI that adjusts EQ in real time and “Ultra Bass,” which is meant to beef up the low end. You can also change to preset EQs using the Nothing X app or make your own. Software-wise, you also get Auracast compatibility, so you can link a bunch of speakers together, as well as support for stereo sound, so if you have two, you can put them next to each other and split the channels for left/right sound, even if you’re lactose intolerant.
Arguably the most immediately interesting thing about the CMF S&M is the design, though. If you looked at these speakers and thought “milk carton,” that was CMF’s intention. CMF says explicitly that these are inspired by milk containers, which is definitely a choice—I kind of like it, to be honest. The dairy industrial complex approves, too, I would imagine.
CMF also ups the quirkiness with interchangeable knobs and swappable front panels. I’m a fan of this approach. If your whole thing is making products that look fun and a little bit different than everything else, why not let people customize it a bit? Even better news is that if you’re a 3D printing kind of person, you can just print your own. I’ve asked CMF how much the knobs are and how many options are available and will update this post with further information.
As is the case with all of CMF’s products, these speakers are targeting an affordable segment. The S will cost just $59, while the M is just $109, which is a great price for a speaker but a bit more than a quart of milk. Both are available today and come in black, white, orange, and turquoise.
