Dreamworks CEO Jeffery Katzenberg at CeS 2016 (Image: Getty)

Comcast is in talks to buy DreamWorks for over $3 billion according to a new report by the Wall Street Journal.

You might not know that Comcast already owns Universal Pictures, which created Minions in recent years among other things. Adding DreamWorks to the stable would mean that Comcast controlled a significant chunk of the family entertainment sector.

Indeed, the Wall Street Journal points out that the purchase‚ÄĒif it happens‚ÄĒcould ‚Äúmake the cable giant a rival to Walt Disney,‚ÄĚ perhaps in more ways than just content. The Journal suggests that Comcast could use the larger base to build out bigger licensing deals for consumer products and even theme parks based on its movies.

Others have attempted‚ÄĒand ultimately failed‚ÄĒto buy DreamWorks in recent years, including the Japanese telco SoftBank. But the Journal claims that the studio‚Äôs CEO, Jeffery Katzenberg, is keen to find a buyer. Whether or not that is Comcast adding to its already burgeoning empire remains to be seen.