Facebook Has Banned Likes-For-Content

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Yesterday, Facebook tweaked its Platform Policies, and while some of the changes are subtle, there's one which is very welcome: from now, the concept of offering access to apps or content in return for Likes is banned.


Straight outta the mouth of Zuckerberg & Co., the new rule reads like this:

You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app's Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.

We certainly think it'll benefit people. The changes have to be put in place by developers by November 5 2014. That gives them 90 days. [Facebook via The Next Web]

Image by AP



Too bad they don't even enforce the already existing policies. Lot of pages are still running sweepstakes for page likes, comments and such, and there isn't even an easy way to report this to Facebook.

And don't even get me started with all the blogs that either require you to like their fan page to get access all to their content, or are simply employing some click-jacking technique to get a like from you, you don't even realize, but only afterwards, if at all. No obvious way to report those either.