I have a tendency to disbelieve any sort of "reality by year X" types of announcements, but this one has be giddy. Philips Polymer Vision scientists have reportedly made "dramatic progress" towards creating cellular phones with flexible screens. The "Polymer Vision PV-QML5" is supposed to be pulled open "like a scroll," leaving users to deal with its 5" screen capable of QVGA (320 x 240) resolutions. Considering how Philips has been working closely with E Ink Corporation for a couple years now towards electronic paper products, I'm roughly 68% willing to believe this article.
Lab Rat: Flexible Screen For Phones Just Two Years Away [Personaltechpipeline via Textually]