As you browse through Flipboard's major sections like News and Entertainment today, you'll see clips from Sony Pictures, Chrysler, Gucci and more. Mercifully, Flipboard doesn't plan to suddenly spring the ads on you. Instead, they will be presented as additional components to its regular display ads. You'll need to tap on one to get it to play, unlike the annoying auto-playing clips on Facebook.
The program is currently a pilot, but it should roll out to every Flipboard user by November 1. [Recode]