With 4K slowly but surely making its way to the mainstream, it was only a matter of time before the Ultra HD format hit Roku—perhaps the most promising streaming device on the market. Now, not only will Roku be hooking up with Netflix to start streaming in 4K, but it'll be teaming up with Best Buy's Insignia and Haier to offer Roku-powered TVs for all your content-streaming needs.

The push to pair with TVs is part of the expansion of Roku TV, a platform it hopes to license out to other hardware manufacturers in teh future. For now, though, the not-quite-high-end Insignia TVs won't be available until sometime in the second half of 2015 with the similarly mid-tier Haier's coming out a bit after. And still no word on price. If the past is any indicator, though, you can bet these suckers won't come cheap.