If you think a fancy new lid is the only way you can upgrade a disposable coffee cup, you clearly haven't seen what ad agency DDB came up with for a South African chain called the Seattle Coffee Co. For a limited time its paper sleeves that prevent burns (and lawsuits) were upgraded with a free sample of Orbit mint gum to help eliminate coffee breath the rest of the day.
It's really unfortunate that this is only a temporary promotion, though, as any coffee drinker would certainly appreciate having a piece of gum after every cup they drink. Perhaps Starbucks and Trident should strike up a partnership. Or even better, those tiny cups of cream served at restaurants could be replaced with Listerine. The possibilities are endless. [The Dieline via PSFK]