If you think a fancy new lid is the only way you can upgrade a disposable coffee cup, you clearly haven't seen what ad agency DDB came up with for a South African chain called the Seattle Coffee Co. For a limited time its paper sleeves that prevent burns (and lawsuits) were upgraded with a free sample of Orbit mint gum to help eliminate coffee breath the rest of the day.
It's really unfortunate that this is only a temporary promotion, though, as any coffee drinker would certainly appreciate having a piece of gum after every cup they drink. Perhaps Starbucks and Trident should strike up a partnership. Or even better, those tiny cups of cream served at restaurants could be replaced with Listerine. The possibilities are endless. [The Dieline via PSFK]
DISCUSSION
this kind of unoriginal shit drives me nuts. Right now in Ottawa Ontario Canada, there are condo buldings being built with such geographically-appropriate names as "Soho" and "tribeca" and "soCaNoCha" (maybe not the last one). This is a distinct, discrete city with its own history and, hey, we're the mutherfucking capital of the country, but no, the *condos* are named after *neighbourhoods* from other, foreign cities.
sometimes identity-through-naming is fucking dumb.